Paperwork read, not retyped
Invoices, packing lists, tally sheets and certificates are read on upload, and each value shows where it came from so the check takes seconds.
Compare
Senda vs Magaya
Magaya is software for freight forwarders and customs brokers: quoting, bookings, US customs filing and a warehouse management system in one place. Senda is narrower on purpose — the order, shipment and document record for the team that owns the goods.
Forwarders and brokers who need filing, a warehouse system and accounting should look at Magaya. Importers and exporters whose broker already files, and who want a published price, are who Senda is for.
Where Senda earns its place
What you get that is hard to get elsewhere.
HS codes that exist
Suggestions come only from the US tariff schedule, never invented, and are strongest for wood, pulp, paper and steel. Outside those chapters Senda says it cannot confidently classify.
Korea customs, in the same place
Clearance progress from Korea Customs, looked up in the same workspace as your orders and shipments. Read-only: Senda files nothing.
Side by side
Magaya and Senda, row by row
What Magaya publishes about itself, read on 27 September 2026, beside what Senda does.
Built for
- Magaya
- In its words: freight forwarders and customs brokers managing quoting, bookings, shipments, customs compliance and warehousing
- Senda
- Importers, exporters and small trade teams who need one record of their orders, shipments and documents
How it is priced
- Magaya
- Quoted: “tailored to each organization's specific needs”, depending on the solutions required and the number of users
- Senda
- Published: Core $249/month for 5 users; Operations $599/month for 15 users. Enterprise is priced with you.
US customs filing
- Magaya
- Their edgeFiles US entries through its ABI solution, Magaya Customs Compliance
- Senda
- Files nothing. Senda estimates US duty and suggests HS codes; your broker files
Warehouse management
- Magaya
- Their edgeA warehouse management system built into its core product
- Senda
- Not offered
Accounting
- Magaya
- Their edgeKeeps QuickBooks or Xero in sync through Magaya Connect
- Senda
- Not offered
Portal for your customers
- Magaya
- Their edgeA branded forwarder portal with schedules, quotes, bookings and reporting
- Senda
- Not offered — Senda is your team's own workspace
Reading supplier documents
- Magaya
- Not covered on the pages we read
- Senda
- Uploaded PDFs, scans, Word and Excel files read, with each value pointing to where it sits on the page
Korea customs
- Magaya
- Not covered on the pages we read
- Senda
- Korea Customs UNIPASS clearance lookups in the same workspace, read-only, on Operations
Which one to pick
Which one fits depends on the job.
Choose Senda if
- You own the goods — an importer or exporter — and a broker already files for you.
- You want to know what the software costs before the first call.
- The work that hurts is paperwork: values retyped from supplier documents, tally sheets and invoices.
Choose Magaya if
- You are a forwarder, NVOCC or customs broker and need to file US entries from the same system you book and bill in.
- You run a warehouse and want receiving, storage and release tied to the shipment record.
- You want your customers to log in to a branded portal to see their schedules, quotes and bookings.
Forwarding software, or a trade team's record?
Magaya's product is shaped around the forwarder's day: a quote becomes a booking, the booking becomes a shipment, the shipment clears customs and lands in a warehouse, and the whole thing is invoiced. If that is your day, a system built around it is the right call.
Senda is shaped around the shipper's day: an order arrives, documents arrive from suppliers and forwarders, a shipment is built, duty is estimated, and everyone on the team needs to see the same state of it. It stops before filing, warehousing and billing.
Questions
What people ask us.
Does Senda file US customs entries like Magaya?
No. Senda files nothing with any customs authority and is not a customs broker. It estimates US duty and suggests HS codes so the conversation with your broker starts from a defensible number.
How is Magaya priced?
Magaya does not publish prices; its site says pricing is tailored to each organization and depends on the solutions and number of users. Senda publishes its prices: Core is $249/month for 5 users. We read Magaya's site on 27 September 2026.
We are a small forwarder. Is Senda enough?
Probably not on its own, if you need to file entries or invoice customers from the same system — Senda does neither. It can still be the record for your documents and shipments alongside a filing tool, and the workflow review is where we tell you honestly whether that is worth it.
Start with your real workflow
See it on one of your own orders.
Tell us how your team works today. We walk one real order-to-shipment workflow with you — and tell you plainly if another tool on this page is the better fit.
Where this comparison comes from
Every row about Magaya was read from magaya.com and the pages listed below on 27 September 2026. Plans and prices move; if a row is out of date, it is our mistake, and we will correct it.
Magaya and any other product names on this page belong to their owners, who have not reviewed or endorsed this comparison.