Senda · Trade operations for importers and exporters

One operational record for everyorder and shipment.

Senda helps growing importers, exporters, forwarders, and distributors replace fragmented spreadsheets and document folders with a connected trade operations workspace.

15 minutes, no obligation.See the document digitizerView pricing

  • Packing list digitised — Fields read: 24, Engine: Your zones
  • Transhipped at Yokohama — Leg: 2 of 3, Against plan: On time
  • Duty estimated before arrival — HTS: 4407.11.00, General rate: Free
  • Clearance checked at the source — Source: UNIPASS, Services: 50
  • Load plan agreed — Containers: 3 × 40HC, Volume: 45.6 CBM
Choose hero
Designed for
Import & export teamsFreight forwardersCustoms & complianceGrowing distributors
South KoreaKoreaLiveUNIPASS · 50 customs services
United StatesUnited StatesLiveFull HTS · every chapter
ChinaJapanTaiwanVietnamSingaporeThailandIndonesiaMalaysiaPhilippinesIndiaGermanyNetherlandsMexico

Where we are headed next. None of these is connected yet — Korea is the blueprint, and each corridor ships when its data source does.

The operational gap

Cross-border work breaks when context lives in too many places.

The daily challenge is reconstructing the truth across files, people, portals, and hand-built trackers.

The shipment story is fragmented

Orders live in spreadsheets, documents sit in drives, and status updates disappear into email threads. Nobody sees the complete record.

Documents become manual data entry

Teams retype tally sheets, certificates, and shipping paperwork when that information should move directly into the workflow.

Exceptions surface too late

Missing evidence, unclear ownership, and disconnected handoffs turn routine cross-border work into last-minute recovery.

From intake to follow-up

A connected workflow for the work your team already does.

Keep commercial details, physical movement, source documents, and operational decisions on one traceable path.

  1. 01

    Build the commercial record

    Connect the customer, company, order, items, shipment, and responsible team before work starts moving.

  2. 02

    Turn documents into usable data

    Upload PDFs, Word files, Excel sheets or scans. Every field Senda reads comes back with the engine that read it and the box it came from, ready for review.

  3. 03

    Coordinate every handoff

    Track shipment status, containers, comments, documents, tasks, and notifications in one workspace.

  4. 04

    Review performance and exceptions

    Use dashboards, timelines, and status history to see what is moving and what needs attention. On Operations, landed-cost bills go from Reporting to Xero as drafts to approve.

New · ChatGPT, Claude and Codex

Ask ChatGPT. It checks Senda.

Where is that container? What's on file for the Busan shipment? What did the tally count? Ask the assistant your team already has open, and it answers from your Senda records.

Your shipment, not a guess
It reads the actual shipment, document or tally in Senda before it answers, so the ETA it gives you is the one on record.
HS codes on today's schedule
Describe a product in plain words and get HS code suggestions checked against the current US tariff schedule, named by revision, for your broker to confirm.
Off the moment you say
Disconnect it in Settings and its access ends right there.

Included with Operations and Enterprise

Your assistantConnected to Senda
Questions to try
Which of my shipments are in transit, and when is each one due?
A sample conversation with sample records

What you actually get

The operational picture, not another inbox.

Every leg, every container, and every exception—rendered here as the abstract shape of what Senda keeps for each shipment.

Journey map
Every leg and container, with a source-labelled position and confidence.
Journey timeline
Planned, reported, actual and corrected — grouped by leg, in your timezone.
Control tower
Split orders rolled up with a grounded risk read — what needs attention first.

Container calculator · load planner

Plan the load before the box is packed.

Model how cargo fills a container, see utilization and CBM as you go, and settle the load plan before anything hits the dock — so the first time the container is packed is the last.

Utilization68%Loaded45.6 CBMCapacity67.7 CBM

Document digitizer

Teach it your paperwork once. Review what it reads.

Upload PDFs, Word files, Excel sheets or photographs of paper, or forward PDFs, PNGs and JPEGs to a shipment's own email address. Senda reads what the page itself makes readable — its supported tally layout, and the fields of any layout you teach it once — and when that is not enough, the vision model reads scanned and photographed invoices and packing lists, in English or Korean, and the whole of a scanned tally sheet it could only partly read. Everything it returns shows which engine read it and where on the page it sat. What it cannot read goes to your reviewer, never a guess.

Draw the box once
Drag a rectangle round the invoice number on one sample. Later documents of that layout are read from the same coordinates — no model, no escalation to a metered engine, and no deploy to change it. It works for fields that stay put; a total that moves with the length of a table still goes to review.
Every value says where it came from
Each field records the engine that read it, that engine's version, a confidence, the page number and the box on the page. Click a value in review and the highlight is already there.
Word and Excel keep their pages
Office files are laid out to PDF before anything reads them, so a value in a .docx still has a real page and a real box instead of no provenance at all.
Corrections are recorded, not overwritten
A human edit is stored as its own engine at confidence 1.00, so the record keeps both what the machine read and what a person changed.

Extraction is assistive: values arrive with a confidence and go to a reviewer, who has the final say. Senda does not file anything with a customs authority on your behalf.

packing-list-1142.pdf · page 2 of 3

PACKING LIST

Narrows Point Timber Co.

Tacoma, WA, US

Invoice No. NPT-CI-26-1142

Date 2026-04-18

Consignee Dongbaek Trading Co.

Vessel Northern Larch

POL Tacoma (USTIW)

POD Busan (KRPUS)

BundleGradePcsm³
B-0441KD-HT10411.20
B-0442KD-HT10411.20
B-0446AD9610.80
B-0447AD10812.40
Total41245.60

Net weight 18,420 kg · Gross 19,180 kg · HS 4407.11.00

Sample extracted fields and the engine that produced each one
FieldRead byConf.
invoice_no—
net_weight_kg—
hs_code—
grade—
  1. Office conversionIncluded
  2. Native textIncluded
  3. OCRIncluded
  4. Your saved zonesIncluded
  5. Document AIMetered
  6. Vision modelMetered
  7. Your reviewerFinal say

Each stage runs only when the one before it cannot read the page, so metered extraction is the exception rather than the default — and every value is a reviewer's to accept or correct.

Built for more than one person

The conversation lives on the shipment, not in someone's inbox.

Comments, documents, tasks, corrections and status all hang off the same record. When the warehouse flags a short bundle, the person clearing customs three time zones away sees it next to the evidence — with a name, a time, and the field that changed.

Haruka, Transhipment coordinationMichael, Dock supervisorSang-hoon, Trade complianceSam, Yard & lashingClaire, Customer onboardingPriya, Account management+10

Roles, permissions and audit context

MSKU 428 137 1 · Busan → Long Beach
  1. Jun-ho, Export documentation

    Jun-hoExport documentation· 2 days ago

    Uploaded the mill certificate — it came in as a Word file this time, so the pages are the printed layout.

    mill-cert-0614.docx · 4 pages
  2. Amara, Warehouse & tally

    AmaraWarehouse & tally· 2 days ago

    Tally is short one bundle against the packing list. Flagged the line rather than correcting it.

    Exception · bundle 47
  3. Daniel, Customs & compliance

    DanielCustoms & compliance· yesterday

    Corrected the grade code by hand — the scan was clean, the abbreviation just is not in the lexicon yet.

    Field edited · confidence 1.00
  4. Ji-woo, Origin operations

    Ji-wooOrigin operations· 4 hours ago

    Clearance progress came back accepted. Nothing else outstanding at origin.

DeliveredJun 14 · on time
KRPUS→USLGB

MSKU 428 137 1 · 3 × 40HC

Documents on file
9 of 9
Containers reconciled
3 of 3
Exceptions resolved
1 of 1

And then it lands.

Delivery is not a status change, it is a file you can close. The documents are attached, the containers reconcile against the tally, the exception someone raised three weeks ago has an answer on it — and all of it stays queryable long after anyone remembers the shipment.

Min-seo, Supplier coordination

Min-seo

Busan

9 supplier packs

Marcus, Logistics planning

Marcus

Singapore

3 × 40HC planned

Omar, Port & terminal liaison

Omar

Long Beach

Released to drayage

Nobody carried it alone.

A shipment touches the person who prepared the paperwork, the one who counted the bundles, and the one who answered for it at the border. Senda keeps all three on the same record — with their corrections, their comments and their names still attached to it a year later.

Trade corridors · Korea live

A direct line to Korea Customs — the first of many corridors.

Korea is Senda's first live trade corridor. We connect directly to UNIPASS, the official Korea Customs Service Open API at unipass.customs.go.kr, with 50 government customs services verified answering Senda in production—so teams shipping to and from Korea pull authoritative data instead of rebuilding the integration themselves. It's the blueprint for every corridor we open next, so wherever your cargo moves, Senda is built to meet it at the source.

50UNIPASS customs services, each verified answering from production.

Included with the Operations plan, with more corridors on the way. Senda acts as a structured proxy to Korea Customs—it surfaces the government data and does not file declarations on your behalf or replace a licensed customs broker.

Cargo clearance progress

Look up the clearance status of import cargo from Korea Customs — queried live when you ask, never stored — keyed by cargo management, master, or house B/L number.

Declarations and reference data

Query import and export declaration details and the customs reference tables trade teams reconcile against.

Documented, per-service keys

Every service ships with its request and response field definitions, so your team knows exactly what each call returns.

K-beauty imports · 한국 화장품

Every K-beauty shipment, checked before it sails.

Duty, paperwork and MoCRA readiness on one shipment record, so your broker gets what they need the first time.

Proof · sample shipment

Busan → Los Angeles

Serum 50 mL × 2,400Toner 150 mL × 1,800

  • Duty estimated on every line301 · 232 · AD/CVD
  • HS suggestions across chapter 333304.99
  • ISF elements, warned before dueISF
  • Korea Customs lookups beside itUNIPASS

Plate 1 of 3

Senda prepares the records, documents and readiness checks; filings are made by you, your licensed customs broker and your regulatory advisors. Duty figures are estimates. Not legal advice.

Available in the platform

The core records and controls to run the operation.

Senda is the practical layer between spreadsheets and a heavyweight ERP: structured enough for accountability, without years of implementation.

Customer and company records

Preserve the context behind every order and shipment.

Orders and item details

Track items, history, documents, comments, and related work.

Shipments and containers

Connect shipping companies, containers, orders, and events.

Document digitizer

Upload PDFs, Word, Excel and scans — every field it reads carries its engine, page and box.

Forwarding addresses

Every workspace and shipment has its own email address. PDF, PNG and JPEG attachments sent to it are read like an upload and filed on the right shipment, or held in Inbox to file.

Roles and audit context

Keep permissions, status history, and accountability visible.

Five document drafts

Commercial and proforma invoices, packing lists, shipper's letters of instruction and KORUS certifications of origin, for you to review and send.

Duty and HS research

Estimate import duty against the full US HTS, with the pinned revision shown on every answer.

Who gets the most value

For lean teams responsible for both the detail and the deadline.

Senda is designed for operators who need a shared system of record and still need to move quickly when real-world trade conditions change.

Customer fit 1

Growing importers and exporters

Teams running recurring cross-border orders that have outgrown spreadsheets but do not want a heavyweight ERP implementation.

A repeatable operating process

Customer fit 2

Freight and trade service teams

Forwarders, brokers, and specialists coordinating customers, shipping partners, documents, and exceptions.

Cleaner client handoffs

Customer fit 3

Commodity and distribution operations

Businesses where tally detail, physical shipments, supplier evidence, and customer commitments must stay aligned.

Less manual reconciliation

Simple, transparent pricing

Plans that scale with your operation.

Start where you are today and move up as your team, documents, and shipment volume grow. Every plan includes the shared operational record at the core of Senda.

Core

For small lumber trade teams replacing spreadsheets.

$249per month

or $2,490/yr billed annually

  • Orders, shipments, customers, and containers workspace
  • Invoices, packing lists, bills of lading and tally sheets read for review
  • Korean and bilingual invoices and packing lists read like English ones
  • A forwarding email address for every workspace and shipment
  • Invoice, packing list, bill of lading and tallies checked against each other
  • Drafted invoices, packing lists, shipper's letters of instruction and KORUS certifications of origin
  • HS suggestions, and duty per line with Section 301, 232 and AD/CVD flagged
  • A broker packet per shipment, with ISF readiness warnings
  • Lacey Act declaration data and a LAWGS-format file for wood
  • Document version history, and tally export to Excel and PDF
  • Email support
Talk to us about Core
Most popular

Operations

For growing operating teams that need more automation and visibility.

$599per month

or $5,990/yr billed annually

  • Everything in Core
  • Korea UNIPASS integration (50 customs services, verified live)
  • Operational reporting dashboard
  • Landed-cost bills to QuickBooks Online, to Xero as drafts, or as an import file
  • Compliance alerts on your shipments and on US trade-rule changes
  • Bulk import and export
  • Read API for operational data (scoped keys)
  • Outbound event webhooks (signed, retried)
  • Audit log
  • Priority support and guided onboarding
Talk to us about Operations

Enterprise

Custom

For multi-team operations and custom workflow needs. Unlimited users, custom usage limits, SSO, and dedicated onboarding on an annual agreement.

Talk to us
Compare all plans

Full feature and usage-limit comparison, plus monthly or annual billing.

What Senda does

Everything your broker needs, before they ask.

Duty, documents, filing readiness and compliance on one shipment record. Senda prepares; your licensed broker files.

Duty

Duty estimated on every line

The general rate on each order line from the full US tariff schedule, with any Section 301, Section 232 or AD/CVD duty that may apply flagged and its source named.

Broker

A broker packet with ISF readiness

One download per shipment — its documents, a cover sheet and what's still missing — with a warning before the ISF filing is due. For wood, it carries the Lacey Act data and a LAWGS-format file.

Documents

Documents that agree

Invoices and packing lists in English or Korean, bills of lading and tally sheets, uploaded or emailed in, each value shown where it sits on the page, then checked against each other.

Compliance

Alerts that find your shipments

Federal Register actions — AD/CVD, Section 232 and 301, CBP and FDA — matched to your HS codes and origins and raised on the shipments they touch.

Why Senda exists

Built from export operations.

Senda began after watching decades of export expertise get slowed down by repetitive spreadsheet work, manual document handling, and disconnected tools. The goal is not to replace that expertise—it is to give it a better operating system.

Built for the people who know the shipment, customer, paperwork, and exception history because they carry it in their heads every day.

Start with your real workflow

Bring your next order and shipment into one workspace.

Tell us how your team works today and we’ll walk one real order-to-shipment workflow with you before anything is signed.