Import guide · 2026

How to import Korean cosmetics into the US (2026 guide)

What a K-beauty brand or importer has to get right to bring Korean skincare and make-up into the United States in 2026 — entry now that the de minimis exemption is gone, MoCRA, labeling, sunscreen, duty and the paperwork your broker asks for — with every rule linked to the text it comes from.

Facts checked against their sources on · Published · 한국어

The short version

  • Low-value shipments no longer enter duty free: the de minimis exemption is suspended for every country and every mode.
  • Most skincare and make-up (heading 3304) has a free general rate, but goods of Korea pay the 12.5 percent Section 301 action on the text of HTS Revision 20.
  • Under MoCRA the responsible person lists products and facilities register with FDA, unless a small-business exemption applies.
  • A sunscreen is an over-the-counter drug in the US, not a cosmetic, and follows the drug rules.
  • Ocean shipments need an Importer Security Filing at least 24 hours before the cargo is loaded aboard the vessel in Korea.

Why the US question matters now

The United States became K-beauty's largest export market in 2025, at $2.19 billion, according to Korea's Ministry of Food and Drug Safety figures as reported by The Korea Herald. That is Korea-side export data, not a US import statistic.

Sources: Exports of K-beauty products hit all-time high in 2025: data

Entry after the de minimis exemption

Until August 2025, a shipment worth $800 or less could enter free of duty under 19 CFR 10.151. Executive Order 14324 suspended that treatment for all countries from 29 August 2025, Executive Order 14388 continued the suspension from 24 February 2026, and two CBP interim final rules made it indefinite: from 24 June 2026 for every mode except the postal network, and from 24 July 2026 for mail.

In practice every Korean cosmetics shipment now enters the US as an entry that owes duty, however small. Which shipments may use an informal entry is set by 19 CFR 143.21: shipments up to $2,500, except that articles valued over $250 and classified in chapter 99, subchapters III and IV — which includes the Section 301 heading for Korean goods, 9903.05.71 — are excluded, so ask your broker whether yours qualifies. The bond rules for entry are in 19 CFR 142.4 — your broker will tell you which applies to a given shipment.

Sources: 19 CFR 10.151; 90 FR 37775 (FR Doc. 2025-14897); 91 FR 9433 (FR Doc. 2026-03829); 91 FR 37789 (FR Doc. 2026-12670), interim final rule; 91 FR 37801 (FR Doc. 2026-12669), interim final rule; 19 CFR 143.21(a); 19 CFR 142.4

MoCRA: registration, listing and the responsible person

The Modernization of Cosmetics Regulation Act of 2022 (MoCRA) added a cosmetics chapter to the Federal Food, Drug, and Cosmetic Act. FDA does not approve cosmetics before sale, but it regulates them, and MoCRA gave it registration, product listing, adverse-event, safety-substantiation and labeling requirements to enforce.

  • Facility registration — a facility that manufactures or processes cosmetics for US distribution registers with FDA, a Korean factory included (21 U.S.C. 364c).
  • Product listing — the responsible person, the manufacturer, packer or distributor whose name is on the label, lists each product (21 U.S.C. 364c).
  • Small businesses — businesses under $1 million in average annual sales are exempt from registration and listing, except for products that regularly contact the mucus membrane of the eye, injected products, products for internal use, and products that alter appearance for more than 24 hours (21 U.S.C. 364h).

The detail, and what to prepare, is in MoCRA for K-beauty importers.

Sources: FDA Authority Over Cosmetics: How Cosmetics Are Not FDA-Approved, but Are FDA-Regulated; 21 U.S.C. 364 (FD&C Act §604); 21 U.S.C. 364c (FD&C Act §607); 21 U.S.C. 364h (FD&C Act §612); Small Businesses & Homemade Cosmetics: Fact Sheet

Labeling a Korean product for the US shelf

A label printed for Korea rarely works unchanged. FDA's cosmetic labeling rules in 21 CFR part 701 cover the ingredient declaration (701.3), the statement of identity on the principal display panel (701.11), the name and place of business of the manufacturer, packer or distributor (701.12) and the net quantity of contents (701.13). Since 29 December 2024, MoCRA has also required a US contact for reporting adverse events on the label (21 U.S.C. 364e(a)).

Separately, CBP requires imported goods to be marked with their country of origin (19 CFR 134.11) — "Made in Korea" or an equivalent.

Sources: 21 CFR 701.3, 701.11, 701.12, 701.13; 21 U.S.C. 364e (FD&C Act §609); 19 CFR 134.11

Sunscreen is a drug in the US

A Korean sun cream sold as a cosmetic at home is an over-the-counter drug in the United States, because it is intended to prevent sunburn. It carries a Drug Facts panel in the format of 21 CFR 201.66 and the sunscreen labeling of 21 CFR 201.327, and the establishments that make it register and list under the drug rules in 21 CFR part 207. MoCRA's cosmetics provisions largely give way to those drug rules (21 U.S.C. 364i(a)), though a factory that also makes ordinary cosmetics still registers under MoCRA for them (364i(b)).

In June 2026 FDA amended the sunscreen monograph, M020 — in FDA's words, expanding sunscreen options for the first time in 20 years. FDA's final order OTC000039, issued 10 June 2026, adds bemotrizinol at up to 6 percent and states that it takes effect on 9 August 2026.

Sources: 21 U.S.C. 321(g)(1), 321(i); 21 CFR 201.327, 201.66; 21 CFR 207.17, 207.69; 21 U.S.C. 364i (FD&C Act §613); 91 FR 35220 (FR Doc. 2026-11578); FDA Expands Sunscreen Options for the First Time in 20 Years

Duty on Korean cosmetics today

Most skincare and make-up falls under heading 3304, whose general rate is free. Since 24 July 2026, goods of South Korea pay a Section 301 action of 12.5 percent under heading 9903.05.71. The exemption lists in U.S. note 52 to chapter 99 were read line by line in HTS Revision 20 on 30 September 2026: no line of headings 3303 to 3307 is exempted. So a Korean serum under 3304.99.50 pays 12.5 percent, on the text of HTS Revision 20.

Lines with a non-zero general rate are in US tariffs on Korean cosmetics. You can estimate the base rate for any line with the free US import duty calculator.

Sources: 91 FR 47318 (FR Doc. 2026-15181); HTSUS 9903.05.71; U.S. note 52, subchapter III, chapter 99; HTSUS chapter 33, notes 1 to 4 and headings 3303 to 3307

ISF for ocean shipments

For cargo arriving by vessel, the importer, or an agent acting for it, submits an Importer Security Filing to CBP no later than 24 hours before the cargo is laden aboard the vessel at the foreign port — in Korea, for most K-beauty shipments. Two elements, the container stuffing location and the consolidator, may follow up to 24 hours before arrival in the US. 19 CFR 149.2 sets the timing and 149.3 lists the data elements. Air shipments do not use an ISF.

Sources: 19 CFR 149.2, 149.3

The documents your broker will ask for

  • Commercial invoice — with the contents 19 CFR 141.86 requires: seller and buyer, a description of each product, quantities, values and the country of origin.
  • Packing list — cartons, units per carton and weights, matching the invoice.
  • Bill of lading or air waybill, and the carrier's arrival notice.
  • ISF confirmation, for ocean freight.
  • Product and FDA detail — the HS code for each SKU, ingredient lists, and for a sunscreen its drug listing.

Sources: 19 CFR 141.86; 19 CFR 149.2, 149.3; Cosmetic Overview for Imported Products

Where Senda fits

Senda keeps the order, the shipment and its documents in one record: duty estimates from the full US tariff schedule, uploaded documents read with each value tied to its page, and Korea Customs clearance lookups beside the shipment. It prepares nothing for filing: your broker files the entry and your team, or its counsel, handles FDA.

Questions

Can I still ship K-beauty to US customers duty free under $800?

No. The de minimis exemption is suspended for all countries and, since 24 June 2026, indefinitely for every mode except mail; mail followed on 24 July 2026. Every shipment enters as one that owes duty.

Does FDA approve Korean cosmetics before import?

No. FDA does not approve cosmetics before sale, but it regulates them and can examine imports. Sunscreens are different: they are over-the-counter drugs and follow the drug rules.

Does Senda register my products with FDA?

No. Senda files nothing with FDA or any customs authority. It keeps the shipment's documents and data in one place for the people who do.

Run the shipment in one record.

See how Senda keeps the order, the shipment, its documents and a duty estimate together, on one of your own shipments — or join the waitlist to hear when the K-beauty layer launches.

Sources

Primary texts unless marked otherwise, each with the day it was read.

  1. Exports of K-beauty products hit all-time high in 2025: dataSecondary sourceThe Korea Herald, reporting Ministry of Food and Drug Safety data · published 2026-01-09 · read 2026-09-30Korea-side export data as reported by a newspaper, not a US import statistic.
  2. 19 CFR 10.151 — Importations not over $800eCFR (Office of the Federal Register) · 19 CFR 10.151 · read 2026-09-30
  3. Executive Order 14324: Suspending Duty-Free De Minimis Treatment for All CountriesThe President, Federal Register · 90 FR 37775 (FR Doc. 2025-14897) · published 2025-08-05 · effective 2025-08-29 · read 2026-09-30
  4. Executive Order 14388: Continuing the Suspension of Duty-Free De Minimis Treatment for All CountriesThe President, Federal Register · 91 FR 9433 (FR Doc. 2026-03829) · published 2026-02-25 · effective 2026-02-24 · read 2026-09-30Republished with its annex at 91 FR 17839 (FR Doc. R1-2026-03829, 2026-04-09); 91 FR 9433 remains the citation.
  5. Indefinite Suspension of the De Minimis Exemption for Merchandise Arriving Through All Modes Other Than the International Postal NetworkU.S. Customs and Border Protection, Federal Register · 91 FR 37789 (FR Doc. 2026-12670), interim final rule · published 2026-06-24 · effective 2026-06-24 · read 2026-09-30
  6. Indefinite Suspension of the De Minimis Exemption for Mail Shipments and New Postal Informal Entry ProcessU.S. Customs and Border Protection, Federal Register · 91 FR 37801 (FR Doc. 2026-12669), interim final rule · published 2026-06-24 · effective 2026-07-24 · read 2026-09-30Title and effective date read; the new postal entry process itself was not reviewed.
  7. 19 CFR 143.21 — Merchandise eligible for informal entryeCFR (Office of the Federal Register) · 19 CFR 143.21(a) · read 2026-09-30
  8. 19 CFR 142.4 — Bond requirementseCFR (Office of the Federal Register) · 19 CFR 142.4 · read 2026-09-30
  9. FDA Authority Over Cosmetics: How Cosmetics Are Not FDA-Approved, but Are FDA-RegulatedFood and Drug Administration · read 2026-09-30Page content current as of 2025-11-18.
  10. 21 U.S.C. 364 — Definitions for cosmetics (FD&C Act §604, added by MoCRA)U.S. Government Publishing Office (govinfo), U.S. Code · 21 U.S.C. 364 (FD&C Act §604) · published 2022-12-29 · read 2026-09-30publishedOn is the date MoCRA was enacted (Pub. L. 117-328, div. FF, title III).
  11. 21 U.S.C. 364c — Registration and product listing (FD&C Act §607)U.S. Government Publishing Office (govinfo), U.S. Code · 21 U.S.C. 364c (FD&C Act §607) · published 2022-12-29 · read 2026-09-30
  12. 21 U.S.C. 364h — Small businesses (FD&C Act §612)U.S. Government Publishing Office (govinfo), U.S. Code · 21 U.S.C. 364h (FD&C Act §612) · published 2022-12-29 · read 2026-09-30
  13. Small Businesses & Homemade Cosmetics: Fact SheetFood and Drug Administration · read 2026-09-30Page content current as of 2025-11-18. It gives no inflation-adjusted figure for the $1,000,000 threshold.
  14. 21 CFR part 701 — Cosmetic labeling (sections 701.3, 701.11, 701.12, 701.13)eCFR (Office of the Federal Register) · 21 CFR 701.3, 701.11, 701.12, 701.13 · read 2026-09-30
  15. 21 U.S.C. 364e — Labeling (FD&C Act §609)U.S. Government Publishing Office (govinfo), U.S. Code · 21 U.S.C. 364e (FD&C Act §609) · published 2022-12-29 · effective 2024-12-29 · read 2026-09-30effectiveOn is for subsection (a), the label contact for adverse events, which took effect two years after enactment. Subsection (b) directs FDA to make a fragrance-allergen labeling rule; per the lanes' verification desk (checked on primary sources, 2026-09-30), none had been proposed as of that date.
  16. 19 CFR 134.11 — Country of origin marking requiredeCFR (Office of the Federal Register) · 19 CFR 134.11 · read 2026-09-30
  17. 21 U.S.C. 321 — Definitions (FD&C Act §201(g) drug, §201(i) cosmetic)U.S. Government Publishing Office (govinfo), U.S. Code · 21 U.S.C. 321(g)(1), 321(i) · read 2026-09-30
  18. 21 CFR 201.327 — OTC sunscreen drug products; required labeling, and 21 CFR 201.66 — OTC drug labeling formateCFR (Office of the Federal Register) · 21 CFR 201.327, 201.66 · read 2026-09-30
  19. 21 CFR part 207 — Drug establishment registration and listing (sections 207.17 and 207.69)eCFR (Office of the Federal Register) · 21 CFR 207.17, 207.69 · read 2026-09-30
  20. 21 U.S.C. 364i — Exemption for certain products and facilities (FD&C Act §613)U.S. Government Publishing Office (govinfo), U.S. Code · 21 U.S.C. 364i (FD&C Act §613) · published 2022-12-29 · read 2026-09-30
  21. Amending Over-the-Counter Monograph M020: Sunscreen Drug Products for Over-the-Counter Human Use, and Related Information (notice of availability of final order OTC000039)Food and Drug Administration, Federal Register · 91 FR 35220 (FR Doc. 2026-11578) · published 2026-06-10 · effective 2026-08-09 · read 2026-09-30The notice announces final order OTC000039, which was read on FDA's OTC Monographs@FDA portal: issued 2026-06-10 (corrected 2026-08-10), it adds bemotrizinol at up to 6 percent and takes effect on 2026-08-09.
  22. FDA Expands Sunscreen Options for the First Time in 20 YearsFood and Drug Administration (press announcement) · published 2026-06-09 · read 2026-09-30
  23. Notice of Actions in Section 301 Investigations of Acts, Policies, and Practices of Various Economies Related to the Failure of Each Economy To Impose and Effectively Enforce a Prohibition on the Importation of Goods Produced With Forced LaborOffice of the U.S. Trade Representative, Federal Register · 91 FR 47318 (FR Doc. 2026-15181) · published 2026-07-28 · effective 2026-07-24 · read 2026-09-30Read: the South Korea determination (12.5 percent net of MFN), the in-transit exemption, and the text of new U.S. note 52(a) and (k). The note's exemption lists are printed as images in this text; they were checked in the tariff schedule instead (see the chapter 99 source).
  24. Harmonized Tariff Schedule of the United States (2026) Revision 20, Chapter 99, subchapter III, U.S. note 52 and headings 9903.05.20–9903.06.21U.S. International Trade Commission · HTSUS 9903.05.71; U.S. note 52, subchapter III, chapter 99 · read 2026-09-30Every tariff number in note 52's exemption lists (subdivisions (b) to (j)) was read. The only chapter 33 lines in them are essential oils of heading 3301; no line of headings 3303 to 3307 appears, and none of the exemption headings 9903.05.85 to 9903.06.21 is for goods of South Korea. USITC's search shows 9903.05.71 at 12.5 percent.
  25. Harmonized Tariff Schedule of the United States (2026) Revision 20, Chapter 33: Essential oils and resinoids; perfumery, cosmetic or toilet preparationsU.S. International Trade Commission · HTSUS chapter 33, notes 1 to 4 and headings 3303 to 3307 · read 2026-09-30Rates read from the Revision 20 chapter. Senda's own copy of the schedule (Revision 19) carries the same chapter 33 rates.
  26. 19 CFR part 149 — Importer Security Filing (sections 149.2 and 149.3)eCFR (Office of the Federal Register) · 19 CFR 149.2, 149.3 · read 2026-09-30
  27. 19 CFR 141.86 — Contents of invoices and general requirementseCFR (Office of the Federal Register) · 19 CFR 141.86 · read 2026-09-30
  28. Cosmetic Overview for Imported ProductsFood and Drug Administration · read 2026-09-30Page content current as of 2026-03-13.